Which door do your customers come through?

What it's about

Your business has many doors: web search, recommendations, social media, partners, flyers. You want to know which door the buyers come through, not just the window-shoppers. For that, every link gets a tag, like a suitcase at the airport.

What you'll learn

• Which ways there are to reach customers, and how to pick two or three of them
• How to give links a tag (UTM) so your statistics know where visitors came from
• Why you test one channel after the other
• Why enquiries and purchases count, not visits or followers

How you go about it

1. With your AI, you list all the doors and choose the most promising ones.
2. Your AI makes you a tagged link for each channel, and for flyers a QR code too.
3. You plan the first test in writing: duration, budget and how you'll recognise success.
4. You open one door and leave the others as they are.
5. At the end you compare enquiries and costs together and decide: keep, change or drop.

Done when

• the file docs/kanaele.md with your channels, links and the first test plan is in your project.