Emails people welcome

What it's about

A good postwoman only rings when she has something for you, and stops as soon as you say “thanks, no more”. That's how your emails should be: few, at the right time, and only to people who said yes. First comes the foundation, then the emails.

What you'll learn

• who in Switzerland may receive marketing by email, and why bought address lists are off limits
• the difference between a service email (invoice) and a marketing email (offer)
• how a sign-up with a confirmation email works
• which emails along the customer journey really help

How you go about it

1. Write down with your AI which emails go out today and where the addresses come from.
2. Check the foundation: who said yes, and can you prove it?
3. Go through the moments in the customer journey and choose three or four emails.
4. Have the emails written as drafts and read them yourself.
5. Only switch them on after your yes, and after a few weeks look at what they bring.

Done when

• docs/verkauf.md with sign-up routes, email plan and drafts is in your project.