So customers find what you offer

What it's about

In a shop, only what's labelled on the shelf gets sold. Nobody sees what's in the stockroom. It's the same on your page: vouchers, subscriptions or appointments that nobody finds don't exist for your customers. Every feature needs at least two doors.

What you'll learn

• a list of everything people can do with you, and where it is
• why words get found more easily than icons
• what a dead door is and how to close it quickly
• to compare before and after before you say “done”

How you go about it

1. Write down with your AI what nobody finds, and for whom.
2. List all the features of your page and look at how visible they are.
3. Look at every page with simple check questions and note findings right where they are.
4. Make a plan and decide what comes first.
5. Rebuild, and sign it off with an after picture on the real page.

Done when

• docs/funktionen-audit.md with the feature list, findings and plan is in your project.