Land · Your first fan · about 60 minutes
Test ads without burning money
The picture: A flyer distributor outside the shop, with an envelope full of money that runs out at some point
What it's about
Paid advertising is like a flyer distributor outside your shop. It's only worth it if the people who buy because of it leave you more money than it costs. You give the distributor an envelope with a fixed amount, and when it's empty, they stop.
What you'll learn
- How to work out beforehand the most a new customer may cost you
- How to set a fixed limit in your ad account
- Why you measure all the way to the sale and not just to the click
- When to stop, change something or spend more
How you go about it
- With your AI, you check whether your page and your tracking are ready.
- Together you work out the most a customer may cost and write down the test plan.
- You set the limit in your ad account yourself. Your AI never spends money.
- Your AI drafts the ad and the tagged link. You switch the ad on yourself.
- At the end you compare the cost per customer with what you have left over per sale, and decide.
Done when
- the file
docs/werbung.mdwith the calculation, limit, plan and decision is in your project.
How Albatros can tell it worked
- The file ~/projekt/docs/werbung.md is on your server.